Research On Private Banking Finance Products Innovation Based On Case Of Equity Linked Notes

At present, China ’s capital market is undergoing profound changes:"RMB internationalization,"market-oriented reforms of interest rates,"and further-accelerated" financial disintermediation ", forcing commercialbanks to continue to seek new sources of revenue and profit growth. In the"Generic asset management era, the development of intermediarybusiness is particularly important for commercial banks. Meanwhile, China’s wealth increases very fast, high-end wealth management will becomecompetitive differentiation of commercial banks, private banks is crucialto the strategic restructuring of commercial banks. Private bankingfinancial product innovation is the bottleneck problem. So How to designprivate banking product to meet customer needs, private banking profitsand essential product yields requirements for asset management is anurgent problem to solve. Based ELN products of private banking, thearticle take the case study research methods to Minsheng Bank and CICCcollaborative product " CICC Long-short win collection financial plan".The case study analysis use the Monte Carlo method based on stochasticdifferential equations to simulate trend of HS300and then make situationsimulation of products rate of return for private banking customers,assetmanagement companies and earnings. Then, analysis and discuss theimpact on the banking intermediary business, and proposed risk controlmeasures so as to provide a reasonable policy advice.