The Financial Synergy Effect Analysis And Evaluation Of Enterprise M&a

Mergers and acquisitions(m&a) is an important way of promoting the enterprise toachieve rapid expansion. With the deepening of the market economy, the m&a shows atendency of more and more active. However, in these acquisitions, the enterprise caneffective use these financial resources after mergers and acquisitions, achievingfinancial synergies to improve enterprise value is less,65%of the m&a is failed,theyhave Common Problems that attaching great importance to the m&a and ignoringintegration, it can lead to the double failure of business and finance after the merger;Therefore, pay attention to financial integration after the merger, promote the effect ofintegration after mergers and acquisitions,achieve financial integration synergy is animportant subject to study in this paper.This article embarks from the current m&a research status at home and abroad, onthe basis of clearing enterprise m&a category and type. from the concept of financialintegration, necessity, basic principles, basic mode and contents to analyze the financialintegration. From the generalized Angle to definite the concept of the financialsynergies, and put forward these premise conditions and measure methods.of financialsynergies.This article will focus the analysis on the implementation plan of financialsynergies after enterprise m&a,it sums up the basic process and steps of financialintegration,and put forward the realization approach of financial synergy,including fivesaspects: the choice of financial organization、financial personnel distribution、financialcultural syncretism、Financial capital allocation and the brand strategy of enterprisebesides,in this paper,it analyzed the performance of financial synergies,including fouraspects:low cost operation、higher competitiveness、tax avoidance effect and the effectof financial forecast value. Many articles use Fuzzy Synthetic Evaluation Model to evaluate financialsynergies,but this method has too much problems,such as:a lot of human factors,luck ofquantitative analysis,setting the weights luck of scientific basis and so on.so in thispaper,we will use the discount cash flow model to evaluate financial synergies,putforward the basic ideas of the discounted cash flow model and build the discount cashflow model:substantive value=forecast value+lasting value,At the same time,this paperuse the discount cash flow model to study positive ananlysis,we choose the casa----little swan is combined by GD Midea Holding,and respectively calculate the value ofenterprise before and after merger,finally,we can get the conclusion:m&a makes theenterprise value promoted and achieves the financial synergies.