Business Plan Of Yonghe King Mobile-connection Chinese Fast Food Restaurant

Yonghe King mobile-connection Chinese fast food restaurant project is baseon traditional Yonghe King Chinese fast food restaurant; focus on the innovaitonsof operation and service models. This business plan had feasibility study for these3restaurants of first-tie city.This business plan demonstrates these new servicesby the combination of mobile connection technology and traditional Chinese fastfood restaurant:(1) Restaurant mobile phone APP: order, payment and seatbooking (2) Mobile phone-NFC payment and Bar code payment (3) Quick orderprocess (4) Standard food production (5) Mobile wireless charge (6) large areaWIFI, and so on. Analysed these advantages and disadvantages. Main advantages:(1) Rich food heritage，healthy portion of nutrition (2）Convience and uniquemobile wireless charge (3) Convience payment methods (4) Restaurant mobilephone APP.This business plan demonstrated the development history of Chinese fastfood industry, analyzing it by Porter’s5forces and SLEPT model, clarifyingthese existed opportunities and threats. Opportunities:(1) Consumer habits (2)Giant market (3) Completeness of food safety regulations (4) Increasing income(5) Supporting form goverment (6) Innovations of operation and service models.Threats:(1) Western fast food seized the initiative (2) Food safety (3) Territorialdispute between China and the Philippines (4) Easy to be copied. Analyzedadvantages and disadvantages for competitors (KFC Mcdonald’s Zkongfu). Make sure to choose growth strategies by using SWOT model. Considered customerrequirement tendency and selected differentiation strategy.Through the data analysis of questionnaires, clarified these characteristics oftarget clients:(1) Age range from20to45(2) Month income <RMB10,000(3)Smart-phone user. We analyzed promotion plan which was based on STP and4Psmodels.Made market segmentation by STP and clarified target market:Working-class by first-tie cities and age range from20to45. Market positioning:Providing Taiwan taste and traditional Chineses delicious food which depends oninnovation service and operation models. Made promotion strategy which wasdepended on4Ps: Mainly focus on Internent social media platform (Weibo,Wechat) and combine field activities.Introduced the operation plan by its spirit of providing Taiwan taste andtraditional Chineses delicious food which combined mobile internet technogy;Restaurant location from city centre or CBD area; Restaurant scale by250M2and100seats; Sales planning of restaurant daily sales and average increasing rate;Annual ROI and so on. Analyzed fixed assts cost of RBM2.4M by singlerestaurant and related operation costs.We finished5years’ financial reports which were based on series of properfinancial assumptions.5years’ financial reports’ results shows the annual averageROI is29.23%which bigger than the target of20%. Objective meets！...