Study Of Effects Of The Media Surpervision On Financial Information Disclosure Quality Of Charity Organizations

Because the financial information disclosure is the primary basis for donors to make donation decision,the donors will claim the information disclosure quality of the charity organization’s financial.Although the financial information disclosure system of China’s charity industry has gradually improved,some of the problems have arised during the development charity industry in recent years.For this reason, financial disclosure information of China’s charity industry is still facing serious challenges.The survey and report about “charity scandal”,show the media can be an external monitoring mechanism in the development of charity industry.But this is still an unanswered question that the media supervision can improve the financial information disclosure quality or not.On this basis of the the domestic and foreign literature of media supervision with charity organizations financial information disclosure,due to the theoretical foundation of principal-agent theory, asymmetric information theory, public accountability theory, the public goods theory, the author analyze theoretically media supervision how to play a role of governance.Then the author propose hypotheses and construction model,and build a financial information disclosure quality index evaluation system which embody integrity, relevance, reliability, and other characteristics.In this paper,the author selected the foundation which exists in the 2013 TOP100 list of donation or net asset,and manually collected the financial information disclosure and the number of media reports from 2010-2013.The the author empirical test based on these data.The results confirm that:(1)The financial information quality of China’s charity is improving continuously,but the situation is still not ideal, and there is obvious differences between the different charity organizations.(2)The charity organization with more media report always has a high financial information disclosure quality.(3)The charity organizations with more negative media report always have a high financial information disclosure quality.(4)Relative to the newspapers, the internet media supervision have more significant effect on the financial information disclosure quality of charity organizations.Finally, based on the theoretical analysis and empirical results,the author put forward the relevant policy suggestions from promoting the media play the role of supervision in the charity industry and improving the quality of charity in China financial information disclosure,in order to have reference for improving the financial disclosure quality of charity organizations and promoting the healthy development of charity industry has a certain significance.