Study On The Lanzhou Jiudingxiang Hot Pot Store Brand Image Building And Communication

Hot Pot, as one of China’s modern dining mainstream force, the rapid development of its market share is also increasing. Now China has entered the early development of catering service is the prerequisite for brand management phase, the current domestic catering in brand building is also still not have a complete, mature business model that directly apply pot.So, The Lanzhou Jiudingxiang Hot pot is to explore the development of a new start object, SWOT analysis and other methods, slightly superior to their own potential, opportunities and other elements of a comprehensive threat analysis, its clear strategy for future development. At the same time, relying on brand building, spread the theory as a guide, in the empirical analysis, site surveys, on the basis of the actual argument, combined with Jiuding incense pot own operating characteristics, cultural ideas, etc., corresponding to its proposed future branding and communication countermeasures and suggestions for future business development opportunities under the new management model provides more exploration, more effective theoretical support.