Application Of Big Data Technology In The Railway Freight E-Commerce System

With the development of Internet, information technology and the development of e-commerce, all of the information, which includes the operation of enterprises, the behavior and purchasing habits of people and other aspects, will be recorded by the way of data. These data has become a strategic resource of enterprise development. And the huge value information hidden behind the data resource, not only can provide support for business decision, but also can improve the service of enterprises. The application of these data resource has become the important issue in the development of enterprises. The development of big data and technology has provided an innovative solution for the application of data resource and the development of information, and the application of big data technology is developing in different industries and fields. The era of the data economic based on the big data technology has come. Railway freight is also faced with challenges under the background of this era. The development of railway freight is based on the information technology, and the complicated business systems and the implementation of the e-commerce system make the problems of the data resource management, data analysis and application, and business decision more prominent. Railway Freight lacks a systematic solutions to deal with these problems. As the major information technology on the data analysis and processing, big data technology have been applied widely, and can meet the demand of the management, mining, and application of the massive data resource. The development of railway freight e-commerce system does require such application solution. Railway freight can use the big data technology to manage every type’s data of the freight business, analyze the data according to the needs of the business, and mine the value of the data, which can provide the basis for the railway freight business decision.Firstly, it analyzes the current situation and existing problems of railway freight from two aspects of information development and business operation, and on this basis, put forward the application solution of railway freight e-commerce based on the big data technology. Then, according to the current situation and existing problems, and combined with other technical condition, it analyzes the demand of the application of the big data technology on railway freight e-commerce from the operational and technical aspects. On the business aspect, it mainly includes the demands of customer relationship management, the analysis of railway freight marketing, and the service of production and operation. On the technical aspect, it mainly includes the demands of the environment of the system running, data management, and the application of data. The analysis of demand can identify the problems that the big data technology should concern about. And then, it conducts the research and design of the application solution of big data technology on railway freight e-commerce on the basis of demand analysis, including architecture design and functional design. On the architecture design, it includes the design and analysis of the whole solution, the design of overall architecture, the design of application architecture, and the design of technical architecture, and describes the overall structure of the application solution and the functions needed to be implemented. On the functional design, according to the content of architecture design, it conducts the design and analysis of the application solution’s function, including acquisition and integration, storage and processing, data application and infrastructure. The key is to realize the effective management and comprehensive analysis and mining of the data resource from railway freight. At last, according to the contents of the application solution and the railway freight businesses, it conducts the case analysis of the railway freight businesses.Through the application solution, it constructs the big data analysis platform to satisfy the demand of the development railway freight, and solves the problems on the management and application of the structured, semi-structured, and unstructured data. And it can provide support for the business decision of railway freight and direct the development of railway freight’s information technology.