Analyzation In Local E-commerce Business Model

In recent years,Chinese e-commerce has developed rapidly. More and more people have become accustomed to online shopping. Data show that on the double 11 of 2013, taobao’s saleing exceeded 35 billion. Such a huge amount of trading reflectes that the e-commerce has become a part of people’s daily lives. However, with the rise of groupon, software such as the Meituan, Public comment, Are you hungry and so on are very popular with people. More people are willing to pay cheaper price through the Internet and enjoy the value-added services for themselves. This shows that traditional e-commerce model is far from meeting the needs of local users, the rise of group-buying reflects the future trend of e-commerce--the localization of e-commerce.Localization of e-commerce is designed for local users, which combines traditional local service industries, so that consumers can enjoy the service without leaving home. Firstly, the status of the current e-commerce elaborate study discusses the localization of e-commerce features and localization of e-commerce service platform. Secondly, the traditional e-commerce business model is analyzed by comparing the various operating modes, proposed the idea of localization of e-commerce business model-B2C+O2O.In order to study the accuracy of the of localization B2C+020 operation mode, this paper analyzes the present situation of localization e-commerce industry development. Then this paper goes on with the case analysis of W company in A city. From the business strategy of W company, the future of e-commerce will be more localized. At the same time, the local e-commerce will significantly improve the current situation that logistics is slow in traditional e-business and realize service within two hours. This will greatly improve the user’s satisfaction. Moreover, online payment offline experience of 020 operation mode can bring better experience service to users, and can also make the traditional service industry from offline to online, leading to the development of the industry.Finally the development trend of future localization electronic commerce is discussed. Mobile e-commerce will bring great convenience to the users; The integration of online and offline closes the distance between enterprises and users, enterprises can grasp enough information about the users for ease of better understanding the market; The combination of B2C+O2O+SOLOMO mode can not only solve the problems of the slow logistics but also improve the user experience.In this paper, on the one hand, a reasonable new operation mode based on the research of the localization of e-commerce operation strategy is put forward. It is the addition to the current operation mode of e-commerce. On the other hand, the trend of the development of future localization e-commerce are discussed, in hope of offering some reference for the orderly and healthy development of the enterprise. In short, future e-commerce will pay more attention to the user experience and to the communication between enterprises and users.