Shanghai Pudong Development Bank Retail Business Development Strategy

As early as in medieval Europe, established in Italy’s first modern bank-Bank of Venice. At the beginning of the 18th century to the 19th century, with the development of commodity economy, universal banks to be established. To commercial banks around the 1980s, Western countries began to focus on the development of retail banking. After 90 years, the retail business of commercial banks Western countries becoming the fastest growing sector.Economic globalization and integration to promote the rapid development of the world economy, the concept of the global village has been widely recognized. This has prompted commercial banks to their traditional business of reconstituting, commercial banks will move on to the retail business, gradually, the retail business has become the main profit source of many commercial banks.Domestically, since reform and opening, China’s household wealth has continued to grow, increasing residents’ demands for savings, investment, which makes retail business in the structure of great changes have taken place. Therefore, in order to maximize profits for the enterprise as the purpose of commercial banks have to seize this huge space for development, sustainable, profit distribution thick market, intense competition, in turn, forcing commercial banks to change and innovation, and promote the rapid retail business development of. For this reason, I will examine Shanghai pudong development bank retail business development strategy as my thesis topic.This paper attempts to analyze the study of Chinese and foreign retail banking, which explore the current situation and the Shanghai Pudong Development Bank retail business development issues and development strategies exist. On the structural arrangement, the first part is an overview of the Bank of China retail business, including retail banking definition, content and status. The second part is the Bank of China retail business analysis of the status quo, including the status of retail business development of retail business development status of the Bank of China and Shanghai Pudong Development Bank’s analysis. The third section discusses the retail banking problems in China, from the analysis of the general problems of the banking system and expand to the forth part the discussion on the issue of personalized Pudong Development Bank’s retail presence. The last part of the Shanghai Pudong Development Bank to discuss the future direction of the retail business and strategy. Including the reform of the organizational structure, change of philosophy, basic network construction business, shape and strengthen the Shanghai Pudong Development Bank brand development strategy, accelerate the development of intermediate business and personal assets, the establishment of effective risk prevention mechanism, pay attention to nurturing personal banking customer base, strengthen the building, good business management strategies content details.