Improvement Of The Innovation Of Financing Channels Of The Logistics Town Of Nanxiang Group

The synergic development of commerce and trade and logistics is a new development mode of commercial property developed gradually in recent years. It essentially is a complex of multiple professional markets which integrates commerce and logistics better through front-end and back-end interaction, and is mainly distributed in urban center, especially near sub-center of city, new town, large residential cluster, industrial zone and transportation hub, with both retail and wholesale, while various property is divided into several areas according to different professional market types, in every of which there are functions of trading, display, storage, transportation, information processing, office business, marketing and recreation, so it can be regarded as the canonical form of professional market. A number of "commercial logistics cities" who have operated successfully like Yiwu International Trade City, China South City, Shenzhen and Anqing Glory Fair all have their distinctive features and are known nationwide. The operation management mode of "commercial logistics city", in short, is a development model which integrates multiple functions like exhibition service, commodity transaction, modern logistics, e-commerce, financial service, catering and recreation, and effectively integrates resources including location, economic and policy environment to develop trade industry and activate logistics industry to gradually form "large market, large commerce and trade and large circulation" oriented by the radiating capacity of modern commerce and trade and supported by modern logistics. The total amount of retailers’ consumer goods of our country was 15.7 trillion in 2010, and will reach to 32 trillion in 2015, while the total amount of production goods was 36.1 trillion, and will reach to 76 trillion in 2015, the data of which show that they will be doubled in the future five years, and increase by 15% every year in average. In the meantime, the transaction scale of e-commerce will reach to 5 trillion, increasing by around 20% every year. There will be increasingly more goods transported and distributed by logistics, which also makes new requests to the scale and development rate of logistics that it should not only keep up with the development speed of trade service industry, but also accept its test, and provides broad space for the development of commercial logistics as well. Under such a background, many commercial logistics cities keep on expanding and enhancing the strength of the enterprises themselves. To study the innovation of the financing channel of China Nisus Group’s commercial logistics city can raise more funds to provide guarantee to the enterprise’s comprehensive development and expansion according to our practical situation under the market situation where the entire industry of commercial logistics develops rapidly and competition intensifies, and thus it is of profound realistic research significance.Based on the theories related to financing, this paper borrows the successful experience and practice of foreign and domestic financing channels, adopts the approach of case study and comparative study combining with literature study, focuses on discussing the financngl channels of operators of commercial logistics cities according to the current development situation of commercial logistics cities in our country by taking Anqing Glory Fair as the example, introduces its current situation of financing channels, and illustrates the comments and suggestions for the innovation of the financing channels of China Nisus Group’s commercial logistics city on this basis. The paper is divided into five chapters in all, the first of which introduces the background, objective and train of thought of this research; the second chapter illustrates theories related to financing and financing channels to provide reference and train of thought to the financing channel innovation of China Nisus Group’s commercial logistics city; the third chapter mainly introduces the current status of commercial logistics, and analyses the existing financing channels of China Nisus Group, aiming to explain the importance of financing channel innovation; the fourth chapter proposes financing channel innovation according to the development situation and future plan of China Nisus Group; the fifth chapter summarizes the viewpoints of this paper, and proposes relevant research prospect.The feature and innovation of this paper lies in that firstly, commercial logistics city is currently in a market situation of rapid development and expansion, and their operators need to acquire sufficient funds through reasonable financing channels, which is the key for commercial logistics cities to grow larger and stronger, so to explore financing channel innovation is of vital importance for operators of commercial logistics cities; secondly, this paper comparatively comprehensively and systematically studies the financing channels of commercial logistics cities, and tries and breaks through the innovation of financing channels, which has certain reference significance to other operators of commercial logistics cities.