The Study Of Brand Marketing Strategy On Mitsubishi Electric Household Central AIR-Conditioning

With the development of China’s national economy, improve people’s quality of life, and the development of residential construction, people for the comfort of air conditioning, the bedroom decorate, indoor air quality and taste demand is higher and higher, household central air conditioning is also more and more into people’s life. At present, China’s household central air conditioning is in the growth period of rapid development. Household central air conditioning of comfortable, beautiful, healthy, save a space, to adapt to the characteristics of modern architecture, determines its must become the mainstream of the future development of air conditioning.In this paper, the basic theory and cutting-edge brand marketing theory as the guide, with the literature research, comparative analysis methods, and in-depth research, to Mitsubishi electric household central air-conditioning brand marketing strategy of summing up experience, shortcomings analysis at the same time, strive for other household central air conditioning enterprise brand marketing strategy for reference.This paper is divided into six chapters, the first to focus on the purpose of the study, the significance and methods. Secondly, introduce the relevant theories of brand and brand marketing, for the further study to lay a theoretical foundation. Again, Mitsubishi electric household central air conditioning, analyzing the present situation and problems of brand marketing summing up experience and analysis; The fourth step, according to the present situation analysis, put forward the concrete scheme of Mitsubishi electric household central air-conditioning brand marketing. Fifth, on the basis of the program design, put forward the Mitsubishi electric company brand marketing plan implementation safeguard measures. Finally, the prospect and conclusion part.