The Research On The Mechanism Which Technology Innovation Promoting The Growth Of Brand

Under the background of economic globalization, China has accelerated the pace of economic transformation and upgrading. At the same time, the competition of domestic and foreign enterprises has gradually transformed into the competition of brand.To gain a firm foothold in the competitive global market, we should actively change ideas to abandon "Chinese manufacturing" and shape national independent brand, to build the core competitiveness of enterprises. How to create own brand? It is unsustainable that only rely on brand marketing. Technology Innovation play a decisive role on building brand and promoting the brand. As many Multi-National Corporation with the advantage of technology to create a large number of well-known brands, they quickly seize the Chinese market.Unfortunately, number of national brand die or are at the verge of extinction.The shaping and development of the national independent brand is a boost in the period of economic transformation in China, related to the overall development Chinese economy.Therefore, the promotion of technological innovation of brand growth mechanism has practical significance in theory and practice.This paper is based on summarizing the previous research results, using the research methods of normative research and case studies combining, analyses the dialectical relationship between technological innovation and brand growth, established the model that technology innovation to promote the growth of the brand and the model that brand to promote the technology innovation, selected Luhua Group as the research object to analyze and summarize the the successful experience of the technology innovation and the growth of the brand Finally, based on the theoretical basis and case, summarizes the technology innovation to promote the brand growth path, and hope to provide some useful information for Chinese enterprises.Based on the theory and case study, we get three meaningful conclusions as follows. Fistly,the maintenance of brand growth is of great economic significance for enterprises.Secondly technological innovation and brand growth are highly interrelated and mutually reinforcing.Finally the enterprises of our country should pay attention to the mechanism whichtechnology Innovation promoting the growth of brand and establish the effective way to promote the growth of brand.