Modeling And Decision Of Fujian Power Grid Market Segments

Fujian Province is located in the Southeast of China, east across the Taiwan Strait,near to the Zhejiang Province, Jiangxi Province, Guangdong Province and connected with WUYI Mountains.Fujian has a land area of 121,400 square kilometers, of which, mountains, hills account for 80% of land, sea area 136,300 square kilometers, with Fuzhou Bay, Xiamen Bay, MEIZHOU Bay, SHACHENG Harbor, SANDUAO and many other natural harbor. Fujian province’s total electricity consumption in 2007 has exceeded 100 billion kwh. Fujian received steady economic development in recent years, the industry had significant growth in electricity consumption. The agricultural production develops stably, industrial production grew rapidly, and service industry is accelerating development. In terms of geographical area rich in Fujian port resources, port economy is strongly rising.With the rapid development of society and economy and the rapid growth of electricity demand, nationwide electricity shortage contradictions remain be outstanding, electricity supply shortage has become a bottleneck restricting the development of the national economy. Implementation the management measures of demand side to alleviate tensions running power grid situation, optimizing the use of resources and improving the overall social benefits has become an urgent issue to be face to. The problem should be the important considerations of the development process when power company mining customer resources, making marketing strategies need. According to the load characteristic comprehensive assessment of the electricity market segmentation, and developing appropriate demand side management measures are not only the effective way to solve this problem, but also for the important implementation for potential consuming ability of electricity users and electric marketing strategy.The topics of Fujian Electric Power Market key industries, combined with load characteristics data of Fujian Province, this article analyzes the impact of load characteristics to each ordered electricity market segmentation, and selected influential comprehensive quantitative assessment indicators into systems. Using the analytic hierarchy process based on various indicators and load characteristics of each season the importance of different settings affect weight and a final weight vector. The final results of comprehensive quantitative assessment was calculated by quantifying level indicators and the weight vector.As the only comprehensive quantitative criteria, load characteristics is used to make the market segment on the electricity important industry On market segments from market realities demand market potential demand, load regulation, market stability, supply capacity and other aspects of assessment was made. Introduction of load shaping matching index evaluation system load diversity assessment complementary, and as load shaping measures in accordance with recommendations was made for an orderly power consumption as the main content marketing strategy, which provide the basis for new ideas.