Brand Promotion Model Of Rare Earth Products By Network

With the rapid development of China’s economy, industrial industrialization and modernization process is accelerating, but industrial brand is at a very limited degree. As industrial products, rare earth products also has a low branding degree. However, with the value of rare earth products’ brand increased, how to promote the brand has become a vital issue for industrial companies and academia.Based on the analysis of literatures and theories, combined with project experience, this paper built a network brand promotion model for rare earth products, which includes design, implementation and evaluation of the rare earth products’ network brand promotion system. Through the standard case study of GSXT company, we got some conclusions about the rare earth products’ network brand promotion system.Through this study we got some ideas. The network brand promotion model for rare earth products is reasonable and the design, implementation and evaluation of the rare earth products’ network brand promotion system have all been effectively verified by GSXT company. Specifically, the design is reasonable, the implementation is appropriate and the evaluation is good and effective. In addition, we also found some disadvantages of the system and proposed countermeasures.This study enriched network brand promotion theories of rare earth products, at the same time, it enriched the theories of industrial products. In practice, this paper offered some brand advises for industrial enterprises, rare earth products companies and GSXT company. Although this article used standardized case study method, it still had some problems in theoretical framework, case selection and data collection. In the future, this study need to further improve by using multiple cases study.