Business Strategy Study Of A Bank Under The Background Of The Internationalisation Of The RMB

It has been five years since Cross-border RMB business officially started in July 2009. In July 2009, jointly with relevant departments, People’s Bank of China issued "cross-border RMB trade settlement pilot management measures", provides the system guarantee for cross-border RMB trade settlement from the initial 5 cities such as Shanghai, to it’s overall opening in March in 2012.This marks the RMB settlement has developed from border trade to international trade, bringing much convenience to more enterprises. And this is definitely an important step to the RMB internationalization.The RMB internationalization will promote the internationalization of Chinese commercial bank, accelerate overseas expansion, expanding the market space of international settlement and cross-border management of wealth. At the same time it also can brings a lot of development opportunities and open up new profit space for banks. But restricted by multiple factors, there has been a big gap with large multinational Banks and this brings large challenges and requirements to the development of China’s commercial Banks. The internationalization of RMB provide Chinese commercial Banks with a broader prospects for their business and Chinese commercial Banks on the other hand is an important driving force in the internationalization of the RMB. Therefore, the study of this subject has important theory value and practical significance.This text aims at analyzing the risk and opportunity of the A bank in the background of RMB internationalization. By strengthening management in Organization and Talent Management, the A bank lay the foundation of international management and finally achieve its strategic goal and jump start the RMB internationalization process. At the same time, it can provide financial support for local economy development. On the structure, this text is divided into 5 chapters. Chapter 1 is an introduction; Chapter 2 is a cultural heritage overview; Chapter 3 is the influence of RMB internationalization upon the A bank; Chapter 4 is the development strategy of the A bank in RMB internationalization; Chapter 5 is a conclusion.This text tries to make use of the relevant theory in the modern economics and adopts the methods of example analysis, comparative analysis and quantitative analysis. It aims at the geography and economic environment of bank, analyzing its stage and position of place in The cross-border RMB business. This text also analyze the influence of RMB internationalization upon the A bank absorbing the domestic and international research production. While analyzing the problem, upon making use of SWOT on Management analytical method, the test analyzed advantages and disadvantages, Opportunities and threat of the A bank, and then put forward suggestion on it’s future development strategy and direction.