Study On The Perception Of Consumer Network Goods Value

With the rapid development of the Internet, business model to update and improve, people can meet the shopping needs of life, enjoy shopping fun within doors. Especially in the big data and the environment of e-commerce platform, enterprise has payed more and more attention to provide higher quality services and for consumers to enjoy. Based on the consumer’s point of view, we can also find that consumers pay attention to not only the network commodity and low prices but the commodity value perception.Online review of network goods contains consumer evaluation of the product experience and information, and by consumers that have a high degree of credibility and influence, has become a very important supplementary online shopping goods information. Online review is the user to express their own voice platform, is also an important channel for users to access information, its value has been authorized users. This paper is based on the network perceived value as the angle of view, add comments online the most profound impact on network consumer perception, research how the consumer perception of the value of goods. What are the factors affect the consumer perception and explore the network of commodity value. In this paper, on the basis of the domestic and foreign scholars existing research, the function of social perception, function perception, emotion perception, cognitive and perceptual conditions, perceived as five dimensions of perceived network commodity value, then the value perception of basic model in order to construct the network commodity two level measurement system of the goods online reviews to join the perceived value.The process of argumentation of this research adopts the method of combining theoretical analysis and empirical analysis, verification and correction analysis, on the assumptions of the model by questionnaire and structure equation of the form. The applicability and significance of the final analysis of consumer perceived value model, and for businesses to understand consumer behavior to develop effective marketing strategies, and provide suggestions for the consumer decision making. This paper studies the consumer perception of network goods way that will consume value extension to the network environment. And the online comments as a consumer perceived value supplement index. It is a new attempt in the field of Internet consumption value for Sheth consumer value theory, studies the new changes in consumer perception of network goods, for theory is to expand and perfect.