Optimization Study On Jasonwood’s Marketing Channel

Is a costume sales power in our country, with the improvement of people’s living standard and the improvement of cultural quality, people also more and more high demand for clothing, with the progress of social economy people spending power is gradually enhanced, clothing brand more and more get the attention of people, brand clothing business scale has also been gradually improve. Has caused the increase of competition in industry,Bring the brand clothing enterprise huge pressure,Business problems need to solve.Channels in the marketing has been the important functions of academics and management in general,Marketing channels as an important part of brand clothing marketing of brand clothing enterprise management efficiency and promoting market competitiveness has also get clothing brand clothing widely recognized in the 1980 s.In recent years new channels on electricity is gradually mature, Derivative is also on the rise, Make the original brand clothing enterprises faces a major online and offline competition, Many original brand clothing enterprises to face the coming of the new competition knows where or not enhance performance after the blind investment, But ran into trouble. New brand clothing enterprises using on-line channel after gaining advantages in offline channels also cannot get the benign development, Run into a bottleneck. The results from the current few brand clothing company based on the channel to study and put forward relevant solutions. The purpose of this paper is to analyzes the existing problems and the reasons of Jasonwood’s Marketing channels. Application of norms and empirical analysis methods, Combines the actual conditions of the company and related theory, Jasonwood’s Marketing channel optimization Study is put forward. Hope that through this plan of study to the original brand clothing enterprises put forward effective channel improvement strategy, To improve their ability of competition in the apparel industry.At the same time for other channel strategy provides effective reference to the research on clothing enterprises.