The Applicated Analysis Of Crowdfunding Models In China

In recent years, the development of Internet finance is in a boom, its convenience and quickness has a huge impact on people and enterprises. Among them, crowdfunding is one of the most creative mode which mainly focus on the public’s money, power and channel,provide assistance for small creative projects. This mode breaks traditional finance style,make each people get financing assistant through that. It makes the finance source no longer limited to traditional financial insititutions. Due to its characteristics of small scale, more flexible and fastly funding,the development prospect in our country is very large.The crowdingfund in our country was starting in 2011, appeared in succession such as demohour, pursue net, angelcrunch and so on. There are dozens of the crowdfunding platform. According to the financial development report about Internet finance in China issued in 2014. In the first half of 2014, there are 1423 event appeared in our country.Among them, equity crowdfunding raise 430 events, the reward crowdfunding is 993. The development of crowdfunding is not balanced, reward crowdfunding has a large extent to successfully fund. On the contrast,equity has a huge risk and a high funding limit, its development stays a bud stage.The main content of this article is divided into five parts.The first part is introduction. This part elaborated the background and significance of the selected topic, relevant literature review on crowdfunding models, summarized the main content of this paper, and illustrated the research methods and the innovation of this essay.The second part introduced the relevent theoretical analysis. mainly include the operational process,the variety of financing models and the competitive advantage of crowdfunding. Compared the crowdfunding with public funds, the P2 P lending and the new three board, manifested the model’s character of the innovation and diversity.The third part is the application of the crowdfunding,mainly through two case: the reward crowdfunding of organic ecosystem of fish and food and the equity crowdfunding of entertainment launched by alibaba.They reflect the real operation system of the crowding.Respectively descript and analyzes them and raise the questions they have. The last part is to summary these cases. It put forward the depth union of the“crowding and agriculture”,“crowding and cultural industry”. In other words, it reflect the union of innovation and the real industry. As well as it promote the crowdingfunding development in broader areas.The fourth part analyze the problems and the corresponding solutions of crowdfunding models in our country.This paper mainly analy the crowding pattern and reflect all the process among this. Then,analyze its existing problems and put forward the detailed solutions. All of theseprovide a certain guiding to crowding platform.