The Case Study On The Yinongdai’s Credit Transfer Mode

P2P loan is a short-term and small loan, it is mainly used to solve borrowers’ problems of cash flow. It is pioneered by "Nobel Peace Prize" winner Professor Muhammad Yunu in Bangladesh in 2006. With the innovation of worldwide network technology and a sharp increase in the number of Internet users, P2 P lending gradually rise to a form of online lending, which is called P2 P network lending in this article. P2 P networks loan have the feature of flexible lending, simple borrowing procedure,to provide a new financing channels for the lack of collateral "subprime customers". At the same time, its high profitability also attracted the participation of many investors. Since 2005 the world’s first P2 P platform—ZOPA in Britain established, then it is recognized by all major countries in the world. The United States P2 P Lending Club platform appearing on the market in New York Stock Exchange in2014, become the world’s largest P2 P platform. Discussing further on P2 P development has been dominated by headlines of the major financial websites.Since entering China in 2007, nearly eight years, P2 P lending websites have been a total of more than 2000. Finalization deadline day, in our country, more than 1500 P2 P platforms are operational. P2 P is a kind of micro-credit loans for the needs of different groups, P2 P lending platform will launch different services, such as student loans for students, live mortgage for urban white-collar workers, business loans for businessmen, etc. P2 P platforms create a guarantee, mortgage and other distinctive business model based on our domestic imperfect personal credit system situation. Yixin created the mode of Credit Assignment based on the great practice of foreign P2 P, and combined with the present situation of domestic P2 P development. Then Yi Nongdai use the model in this situation. Features of this model is that the professional lenders who lend to borrowers and then sell debt through the platform. The P2 P lending sites subcontract professionals’ debt and transfer to investors. This mode is suitable for Yinongdai that help borrowers to improve financing efficiency, and solve the problem of inconsistency between borrowers and lenders. But the platform is faced with the problem that extensive management, high operating costs, lack of public information and other issues. The author analyzes these problems to propose appropriate measures from the government, industry self-regulation, platform perspective.This paper consists of four parts, the first part is an introduction, including research background and significance, literature review study from home to abroad, as well as research methods, ideas and innovation. The second part uses Yi Nongdai as the case to introduce credit assignment model overview, related to operational processes and characteristics. The third part introduces P2 P sites’ operating characteristics and operational processes of the assignment of claims. The forth part puts Yinongdai as an example to describe the website’s problem in the course of credit transfer and analyze the causes of these problems.