| Internet Financeisa hot topicin 2014.It has been concerned with since Yu’e Bao was launched in June 2013.Leftover treasure isan Internetmoney market fund, which was jointly offered by thee-commerce giant Alibaba Group and Tian Hong Asset Management and sold by Tianhong Asset Management in Alipayagency, athird-party paymentplatform.Yu’e Bao was born in the controversy,but it still continued to grow stronger. On the one hand, because of its characteristics of high profitability and convenience, Leftover treasure once appeared, it made the giant earthquake effect, triggering a buying spree, and the asset size of Yu’e Bao rapidly expanded at geometric level speed; on the other hand,it is high profitability that has influenced the whole financial order including the banking industry of our country,which had Yu’e Bao crusaded by almost the entire banking industry. The high-yield not only accomplishes Leftover treasure, but also makes Yu’e Bao be a target of banking industry criticism. 2014 years later, Ye’e Bao went down the high-yield altar. According to the historical data, in the past year Yu’e Bao yield maintained at about 4%, compared with the of 6%, 7% when Yu’e Bao launched, it has decreased significantly.In the development history of Yu’e Bao, its income change is divided into two stages, the characteristics and reasons of each stage also vary. Now that the income change brought two sides to the development of Yu’e Bao and the change of high and low performed differently in different stage, therefore it is necessary to discuss.Based on the predecessors’ research, the article briefly introduces the basic concept of the treasure, the risks it faced with, the impacts it made, etc. The purpose is to make readers have a general and comprehensive understanding to Yu’e Bao.As a pioneer of Internet money market funds, Yu’e Bao led to the development of the whole industry of Internet financial.Since Yu’e Bao, many Internet companies and financial institutions have also launched their own class balance treasure products, promoting the development of the Internet money market funds. meanwhile, as kinds of Internet money market funds enrich constantly, at present, many Internet companies, commercial banks and fund companies have developed their own Internet money market funds,which constituted a huge competitive to Yu’e Bao,and the advantage of Yu’e Bao is not obvious in the competition. In this part, internet money market funds are divided into three categories, and through analysis of every category and Yu’e Bao respectively, the article trys to find out the differences of the two.Internet money market fund in our country exists only less than two years after Yu’e Bao. Compared with the developed countries, Internet money market fund is still in the stage of rise in our country. Emerging things inevitably have some problems and the insufficiencies. After this article analyzes comprehensively the reasons of Yu’e Bao earning drop and the comparison with other kinds of money market funds, this article put forward some policy suggestions to Internet money market funds including Yu’e Bao, in order to help China’s Internet money market funds develop healthily and orderly. This is the part of the sublimation. |
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