Researsh On Local Brand Competitiveness Building Of Anji White Tea

Rapid economic development and constantly enrich material goods, the amount of consumer demand unable to meet the customer, product quality and service has become a central issue of modern enterprise must pay attention to. Only by relying on a company to be able to win the status of goods in the fierce market competition, An ji white tea unique attention by virtue of its products in the domestic tea market characteristics obtained by the consumers, and as such An ji white tea’s core competitiveness is reflected in its regional and particularity, how to protect and develop this regional characteristics and avoid the brand building process problems is the key to Anji white tea brand building. This article as a starting point to do a thorough analysis.Relevant information Angelina regional development data, domestic tea industry patterns collected from several aspects Anji white tea discusses how to build regional brand competitiveness. The first two chapters analyze the background of this paper, the concept of core research, competitive regional brand building elements and evaluation system; The third chapter discusses the current situation and problems of Anji white tea industry; fourth chapter analyzes the Anji white tea industry The reason to build brand competitiveness problems; Chapter tea industry from domestic and foreign models, combined with the characteristics of China’s economic development, proposed to build a regional brand Anji white tea build competitive and reasonable mode."Enterprise + farmers" enterprise model is the most suitable for Anji white tea regional brand construction, do market services and government regulation, enterprises do a good job in market operation, tea farmers make tea production; Through macro and micro measures to raise the core competitiveness of the anji white tea brand.Competitiveness of the core elements of the brand, including consumer confidence, the brand premium brand basic management capabilities, brand market power, brand profitability, brand marketing, advocacy capacity of six, if the division of labor in all aspects of the tea industry chain, which has four The decision of a regional tea brand must be completed by the company to lead. And consumer confidence and brand management capabilities are the foundation of local government should play the lead, the government in nanny job, companies willing to open up the market, farmers benefit guaranteed reasonable development system formed to build competitive regional brand into the healthy track.