The Rearch Of Srrvice Quality Improvement Strategy Of A Property Insurance Company Claims Center In Guangxi

In the chain of insurance services, manage compensate part of the service is the most direct customer most attention and interest.The embodiment of the claims service is the core value of insurance.Claims center just happened to be the main mechanism of insurance company to provide after-sales service, it generation not only watch the image of the insurance company, and to a large extent affects the customer satisfaction of the insurance company.Then improve the quality of service in the claims center has become the general insurance company stable clients, an important means to enhance the company’s market competitiveness.In this paper, we study the real needs of customers, we can combine theory with practice, to adopt the qualitative analysis and quantitative analysis, the insurance company claims center for customer service quality evaluation and promotion strategy research.First of all, this article lists some insurance claims in the research, both at home and abroad customer satisfaction survey report, improve service quality of literature, analysis of the current situation of insurance companies insurance claims service quality, and studies the property casualty insurance company claims center factors influencing the quality of customer service and its long-term development and the influence of the core competitiveness of insurance company, and combined with A general insurance company claims center from the actual situation of the service quality, describes A general insurance company claims center service quality present situation, points out the main problems and analyzes the causes of these services.Then, this paper puts forward some main factors affecting the quality of claims service, and combine the characteristics of general insurance company claims center, analyze the claims center service quality to promote some of the obstacles.Finally, the analysis of A general insurance company claims center problems in customer service, quality of service for A insurance company claims center improve concrete Suggestions are put forward.