T Bank Customer Service Center To Improve The Quality Of The Financial Marketing Research

Social and economic, technological change, customer expectations, and the change of various internal and external factors such as banking development strategic positioning, prompting Banks customer service center in recent decades the development by leaps and bounds. Can be seen from the change process, all the various strategic positioning of the customer service center has experienced from a single service center, to both service center, trading center, information center, marketing center, further to the center of the value evolution process, that is, from a "no" to "have" to "optimal" process. Banking customer service center of value orientation, also from the initial selling business after-sale link subsidiary functions, gradually become more and more can not be ignored in the whole strategic planning is important one annulus.But for now, all of the customer service center holds a large number of extremely rich marketing value is the result of customer data, but still is the headquarters of the operating mainly funded directly, not make the transition from the backstage center to profit center. How will these data is used, for all the financial innovation and financial marketing play a positive meaning? The future banking customer service center and continue to develop in the direction of what? Consulting relevant literature, the author found that the discussion on this question at home and abroad is almost blank.The above two problems, this article, the author will firstly analyze the customer service center in China’s banking industry development present situation, analyzes its problems, points out its from the cost center to profit center of necessity and urgency. To the bottleneck in the process of bank financial products marketing in China were analyzed, and pointed out the function of the customer service center shift will have positive significance to the solution of the problem. The author through the customer service center in XX bank my internship and collecting data, this paper respectively by customer star, expected returns of different types of bank financial products and investment for analysis indicators, through the production of statistics and statistical figure to reveal different levels customer preference difference of financial products and analyze the causes, and based on the customer data from a line from multiple media marketing Suggestions targeted financial product marketing, banking customer service center around customers for transformation of the specific implementation of some positive exploration. Finally, the author of the customer service center in China’s banking industry to predict the future development trend and development direction, and gives his suggestion to the transformation of its development.