Research On Marketing Strategy Of Shangri-La Hotel Changchun

In recent years, with the continuous prosperity of China’s tourism industry, thetourism industry as an important part of China’s hotel industry, has also been anunprecedented development. Meanwhile, with the gradual development of increasingthe level of social and economic management, the hotel industry on a competitivebasis, the degree of competition among a growing number of hotels. One marketinginnovative hotel management companies to improve the most fundamental and mosteffective way to study the model and the characteristics of the market competitivenessof exploration and content marketing and theoretical breakthroughs and practices topromote the hotel business and occupation of the country to participate in marketcompetition foreign markets, has important theoretical and practical significance.In this paper, the main theoretical research and case studies to take acombination of methods. This paper is divided into five chapters.Chapter I: Introduction. This chapter focuses on the research background andsignificance of the topic, research ideas and approaches on issues such as a summarydescription of the proposed research objectives and main content of this paper, leadsthe technical route and paper structure of this paper.Chapter2: The Shangri-La Hotel, Changchun marketing status. This chapterfocuses on the development and status quo of China’s hotel industry were reviewedand analyzed on the basic marketing strategy and the status quo since theestablishment of Shangri-La Hotel, Changchun, summing up the results, outlookinadequate.Chapter III: Shangri-La Hotel, Changchun marketing problem analysis. This article first describes the theory of the basic definition of marketing strategy andfocus on analyzing a series of challenges and problems in the impact of the neweconomy hotel facing laid the theoretical foundation later analysis.Chapter4: Shangri-La Hotel, Changchun marketing strategy design andimplementation. On the basis of Chapter III, on the other hand draw internationalluxury hotel marketing success stories, on the other hand for some deficienciesrationalization proposals and countermeasures in order to provide a useful referencefor that hotel marketing practices.Finally, the conclusion of this article, the basic conclusion is mainly obtainedInstitute summarized in this article.Marketing Strategy by Changchun Shangri-La Hotel, is conducive to the hotel tohigher elevations and perspective on the development of science and long-termstrategic planning as well as effective measures to cope with changes in the externalenvironment: namely, at different stages of the market, under different circumstancesmarketing strategy, under the background of the different stages of the market, thecompany’s marketing strategy and strategic responses should change accordingly.This study focused on a combination of practice and theory, you can make somedomestic high-end business hotel and scientific understanding more clearly some ofthe problems they face in the organization and management of the environment andexists to guide the future of a hotel in the business for a long period of time activity.