CNPC Heilongjiang N.K. Non-oil Business Strategy Research Petroleum Ltd.

China’s accession to the WTO, the domestic oil market has fully liberalized,foreign oil giants Shell, Mobil, BP’s have settled, competition in the domestic refinedoil retail market is becoming increasingly fierce, profit margins and market oil saleshave gradually changed small. Several major domestic oil companies were feelingless refined oil profits year after year in the sales process, the market situationrequires it to develop new profit growth point, therefore, domestic oil marketingcompanies China Petroleum, China Petrochemical With tens of thousands of gasstations in the huge chain sales network vigorously carry out the non-oil business,carry out non-oil business is domestic gas stations matured performance. In the tenyears of non-oil business development process, the image changes to thecomprehensive service area consists of a single convenience store business, which isthe need of the times, the inevitable result of social development, it is the only wayfor enterprise development. Development of non-oil business, in order to improveservices to meet customer needs. Development of non-oil business is an importantmeans to respond to market competition, enhance the brand image, the developmentof non-oil business advantage of resources is an important means to increase profitsincome.In this paper, the use of knowledge management, strategic operational businessadministration, according to the advanced concepts of non-oil foreign markets,relying on the experience of several major oil companies domestic non-oil businessdevelopment, Heilongjiang Land Reclamation Oil Company of CNPC strategicnon-oil business research. First, on the domestic and foreign way of doing businessoutside the gas station and operating characteristics studied and compared with CNPCReclamation through domestic non-oil business development, analytical gapPetroleum Reclamation convenience stores exist. Secondly, through the analysis ofthe advantages of Petroleum SWOT Reclamation convenience store, weaknesses, opportunities and threats are analyzed, and strategic analysis by SWOT matrix. Again,through the Petroleum gas station’s geographical location Reclamation different citystations, roadside stations, gas stations reclamation station three kinds of strategicpositioning and strategic objectives for analysis, while for the convenience store intohardcover point scale, standard shop, paperback store and shelf shop four. Accordingto petrol stations located in different geographical locations, types of customers,consumer characteristics, as well as marketable goods studies to determine thelocation of petrol stations in three store size, sales of goods varieties, providingstandard services to determine the most appropriate sales three petrol stations strategy.Final proposed strategy for the development of oil Reclamation options. Finally,determine the strategic implementation plan in accordance with the business strategyof oil Reclamation options.