Research On Enterprice Culture Strategy Of Chinese Down Clothing Industry

30years after reform and opening up, the construction of Chinese enterpriseculture has made great achievements both in theory and in practice. It has played apositive role for the construction of socialism with Chinese characteristics andpromotion of national economic development. In twenty-first Century, with theacceleration of global information and economic integration, especially after Chinajoining WTO, a large number of Multi-National Corporations has participated in thecompetition in the domestic market, which has brought great opportunities andchallenges to Chinese enterprises. Whether the Chinese enterprises can quicklychange their management philosophy and management mechanism in the face ofopportunities and challenges, the progress in the construction of enterprise culture willbe one of the most important aspects. Therefore, the Chinese enterprise cultureconstruction, as an important part of the socialist culture construction with Chinesecharacteristic, relative to the long-term development of economy, politics, culture, itsstatus is more important, the function is more prominent and more significant.By studying the culture theory of both home and aboard, this paper expounds theconcept, characteristics, structure and function of enterprise culture, a detailedanalysis has been conducted in a way of enterprise culture internal questionnaire ofBosideng group to the progress of enterprise culture construction and existingproblems. Meanwhile, I learned from the advanced experience of HP Corporation andFar East Holding Group Co., Ltd enterprise culture construction to provide guidancefor Bosideng’s future enterprise culture construction. Through the analysis of therelationship between enterprise culture and business strategy, I have put forward somemeasures and methods of Bosideng’s cultural strategic. It will promote the building ofBosiden’s enterprise culture construction to a new level.Through the analysis of Bosideng’s enterprise culture construction, The paperhopes provide some reference for China down clothing industry and other domesticprivate enterprises during their culture construction process.