The Cost Control Analysis Of The B2C E-commerce Enterprise’s Logistics Cost

In Internet technology increasingly advanced today, the sales network in our country are double year by year, the network size increases rapidly, with the speeding development of China’s B2C e-commerce, logistics’ short board problem is increasingly serious, because of the logistics cost is too high and squealed, the lagged development of logistics seriously affects the B2C electronic business enterprise’s long-term development, logistics cost control problems seems to have become a key problem of B2C e-commerce enterprises more competitive. Find suitable for their own development situation of logistics cost control method, reduce costs, improve customer service satisfaction, expand enterprise reputation degrees, is the practical problems facing the B2C electronic commerce enterprise, is also must now solve the problem.Based on B2C e-commerce enterprise’s characteristic, to collect relevant data and real data, discusses its control logistics cost, is theoretical analysis combined with the actual case analysis of normative research method. With related scientific theory combined with the actual case analysis, theory with practice, using the combination of qualitative and quantitative method, first analysis of the general, and then combined with case analysis, find out the current situation of the B2C e-commerce enterprise logistics cost control and the common problem, in-depth analysis of the causes of these problems, combined with the practice of individual cases and experience of comprehensive analysis, finally it is concluded that to adapt to the B2C e-commerce enterprise logistics cost control Suggestions and measures.This article first has carried on the literature research, from e-commerce, logistics cost and logistics cost control aspects of the current situation of domestic and foreign research literature review, the related research achievements made a more in-depth and comprehensive introduction, thus in this paper, the research ideas and methods in this paper. The first chapter introduces the B2C e-commerce enterprise logistics cost control related theory, including the meaning of logistics cost and its related theory, B2C e-commerce enterprise logistics costs, composition analysis and the characteristics of B2C e-commerce and logistics cost control theory, value chain theory, core competence theory, strategic management theory. The second chapter analyzes the general situation and facing problems of B2C e-commerce enterprises, mainly is the traditional cost accounting method can not meet the requirement of the accounting, logistics service consciousness is low, supply chain management is weak and the lag of information technology systems, etc. The third chapter made a deeper analysis on the existing problems, there are many reasons for the problems, such as logistics management level is not high, logistics market concentration is low, in the order management and lack of local logistics links such as storage and transportation industry of the hidden costs of logistics cost control measures, disregard, etc. The fourth Chapter take SuNingyigou company as case analysis, introduces the background of SuNingyigou and its basic operation of logistics system, from the four aspects, like procurement management, inventory management, inventory management and distribution management, introduced the company’s practice in detail, through SuNingyigou on the logistics cost control methods conclude experiences, such as repeated operation, information platform construction, concentration distribution, logistics center construction measures such as reducing logistics cost. And then by SuNingyigou practice and experience of the certain enlightenment. The fifth chapter, according to industry present situation and the problems generally, case analysis, combining SuNingyigou for B2C e-commerce enterprise logistics cost control problems suggest a series of measures:set up the correct concept of logistics management, improve the concentration degree of logistics market, perfect the credit system construction of the logistics market, strengthening cost control measures, local specific logistics link to establish reasonable policies to reduce logistics cost.