High-value Customers Full-service Competition From Mobile Companies Tenement Issues Inquiry

With the restructuring of the telecom operators in2008, and the next MⅡ promulgated the "carry number portability" document officially issued, the competition between the operators will be more intense, Shihezi currently has70million mobile phone users,while the the Shihezi total population of only800,000, coupled with access to the cost of a new customer than to maintain an existing customer more expensive in this situation, the China Mobile has been unable to get more revenue in the new market,the face of a550000user base, customer retention work is extremely important to retain can be described as the most important in a large number of customers for high-value customers, competitors, increase the attack of high-value customers will be moremarketing resources are focused to high-value customers.China Telecom insist on fixed and mobile telephone joint development focus its resources on the main high-value customers, China Unicom also use the advantage of the industry and the terminal, unified brand, service, business, terminal, proposed the "double hundred" target.How to play the advantages of mobile in marketing, services, channels so that it can in all directions to maintain the stability of high-value customers, how to deal with competitors grab dug in the market competition and gain the initiative, maintain the relative balance of income and development of high-value customers,maintain and retain the stability of the existing high-value customer groups as to obtain the incremental development of great significance. In addition, moving the main income comes from the outstanding contributions of high-value customers to lose this part of the customer it means to lose the momentum of development, high-value customers to retain and compete to become the future and the fate of the strategic action of the relational operators.To the Shihezi move the company’s existing high-value customers, the use of the theory, a comprehensive analysis on the the Shihezi move high-value customers to find a suitable of Shihezi mobile company’s proven high-value customers to maintain system processes.maintain the Shihezi move high-value customer loyalty, and viscosity in the network, in order to create value for for Shihezi mobile companies.