Application Research On Clothing Brand Image Identity System

Nowadays, with higher popularity and reputation than those of pure commodities amongconsumers, brands reflect their remarkable strong effect. The so-called brand effect meansthat commodities have taken chemical reaction through brand mark and thus they generatequalitative change in the eyes of consumers, enhance their additional value and produce moreand larger market value. This is the magic power of brands.The world famous brands are all with high identifiability as well as lasting, consistent anddistinctive brand image while consumers’ recognition and pursuit of them fully illustrate thesuccess of brand building based on the virtuous application of brand image recognitionsystem. Therefore, selling products through brand effect has become a market selection andtrend. Moreover, more and more enterprises have realized the importance of brand buildingand started to dedicate to the application of brand building in the production and marketingchannel. However, throughout the market situation, especially the Chinese clothing market,many brand managers simply regard the brand image recognition system as CIS, thinkingconstructing a brand image recognition system means to name a fine brand name or design anoutstanding logo. Consequently, the application of brand image recognition system has notbeen realized well.The research focus of this thesis is to build and promote brand through establishing andapplying brand image recognition system so as to achieve the application of brand imagerecognition system to the maximum profit and the largest market differentiation. This thesistraces and analyzes the history and significance of brand image recognition system, andrefines the connotation and denotation of brand image recognition system combined withtheories of economics and marketing. Besides, based on the theoretical researches, it adoptsthe case analysis method to construct the new dynamic and bidirectional brand imagerecognition system model from the perspective of consumers, as well as combs and constructsthe research approach for the brand image recognition system with market application value.This thesis also provides feasible methods and paths for the refining of the untouchable brandspirits and focally explores the application of image recognition system for clothing brands under current time background and market environment.