A Study On Marketing Communication Strategy Of Venture Show’s Brand Archetype-Sampled By No Free Lunch

In Chinese social modernization process, the brand not only as the role of a bridge between the makers and consumers, but also bring premium, add value,and form a kind of intangible assets for the brand owners,. In the face of marketization and internationalization of competition, how to use the effective marketing communication strategy, and passing out the behind brand meaning to consumers, is the constantly exploring topics to the industry.More and more brands have realized the key position of marketing communication in the brand strategy, although they have learnt and used the advanced western marketing theory and strategy, but still exposed many problems in the process of brand building. Research and practice show that, the reasonable brand archetype can effectively enlarge the effects of the marketing communication, at the same time, the appropriate marketing communication strategies also contribute to convey the archetype behind the brand, and arouse consumers’resonance.This paper is taking the venture show of No free lunch as the research object, through the success and the insufficiency of it’s marketing communication strategy, summed up the brand archetype of the venture show, and give the suggestion in different stages of the marketing communication strategy of brand archetype. It’s not only has a certain referential significance to the similar venture show, also has the very realistic significance.