Haier Group On-Line Marketing Research

With Internet technology applications continue to expand, the traditional marketing has not fully meet the needs of the modern enterprise development,on-line marketing has now become an important part of marketing, household electrical appliance enterprises in order to win in the fierce market competition, is constantly exploring on-line marketing practice. In this paper, the Haier Group, for example, based on research of on-line marketing theory, refer to the relevant data and models to analyze the situation of the domestic appliance on-line marketing. On this basis, combining the research and work practices of Haier Group on-line marketing situation analysis, pointed out the problems and shortcomings, and then combined with the Haier Group’s strategy and market development needs, from on-line marketing structure, on-line marketing strategy and IT optimization ideas and methods proposed for the improvement and optimization of on-line marketing Haier Group, also hopes to provide a reference for other similar enterprises of on-line marketing.