Reasearch On The Competitive Strategy Of Qingdao ZW Real Estate Co.,Ltd.

The real estate industry has become one of the pillar industries in the country. Its development is related to the national economic development and the social stabilization.Recently, with the Macro-Control policies over the real estate industry introduced gradually, its development is getting more and more serious and the competition is more and more aggravated in the real estate market. Therefore, the scientific competitive strategy making is the key problem for the real estate enterprises. This article takes Qingdao ZW Corp as an example through the market survey and analysis, concludes the applicable feasible competitive strategy. It’s not only bringing the important guiding significance to the enterprise’s development, but also making a strong exploration to the development of China Real Estate industry.Through the comprehensive introduction to the development and the current situation of the development for Qingdao ZW Corp. Around the problems in competition of the company’s management practice, using the way of PEST analysis, the external environment is analyzed deeply and the industry competition structure is discussed by the Porter five-force competition model.Then the level of the external and internal environment of ZW Corp.is comprehenxively evaluated by the IFE Matrix and EFE Mtraix. Then the strategic goal is made, and the Strengths-weakness-opportunity-threat is analyzed by SWOT matrix, which makes a list of the various options of competitive strategies.Finally, the competitive strategy of the ZW Corp. are made by the way of QSPM. The measures to guarantee the effective implementation of the overall strategy are put forward.This article presents the corresponding countermeasures for the problems on the development of Qingdao ZW Corp, hoping that it can provide some valuable reference also to the China Real Estate industry.