Research On Product Innovation To Support The Real Economy Development Of Securities Company

Since the Third Plenary Session of the eighteenth CPC Central Committee, acceleratethe transformation and upgrading of China’s economy and deepening the reform ofstate-owned enterprises, all cannot do without the support of the deepening of financialreform, to clear the financial service entity economy "blood", especially to speed upconstruction of a multi-level capital market step, the securities industry is faced withopportunities and challenges. In order to better enable the securities and financial industrybetter service to the entity economy, can reduce the cost of financing to meet the realeconomy, enterprise especially small and medium enterprises diversified financing needs, toaccelerate the merger and reorganization among enterprises, promote the adjustment ofeconomic structure, to achieve economic transformation and upgrading.In2014May the State Council issued “the New National Nine Positive Stimuli”, serviceindustry should improve the competitiveness of securities and futures. Subsequently, the SFCissued "on further promote the innovation and development of the securities operatinginstitutions opinion", proposed from the construction of modern investment bank, to supportbusiness product innovation and promote the regulatory transition in three aspects specificdeploy new country nine. At the same time, the Commission will also speed up thetransformation dynamics in the aspect of supervision, promote the securities operatinginstitutions actively innovation, so as to enhance the core competitiveness of the securitiesindustry and to support the real economy service ability. At the same time, the construction offinancial market and multi-level capital market, also provide a broader space to carry outfinancial tools and products innovation as the securities industry. Through product innovation,service innovation, better to support the real economy development. In recent years, in themanagement to speed up the practice of the construction of multi-level capital market. In recent years, China began to accelerate the resumption of asset securitization service,and implement the filing system, securities companies actively involved, not only for thesecurities companies to provide new profit mode, and also provides a new financing channelsfor the real economy. Because each enterprise cash flow of different structure, this also to asecurities company in the provision of asset securitization service, put forward higherrequirements. At the national macro policy and regulatory departments of securitiescompanies are encouraged to carry out business innovation environment, the securitiescompany’s income structure and profit structure is changing, the securities company is facingunprecedented development opportunities.However, since2014, the entire financial industry is fiercely impacted from the Internetindustry of traditional business and profit model of securities companies, the traditionalbusiness model has been unable to adapt to the current market environment, the securitiesindustry, if not actively carry out business innovation, shake off the dependence on thetraditional business model, keep pace with the times, and Internet collaboration, will nolonger be the new financial environment. The securities industry is also experiencing hithertounknown crisis.This paper is based on the current development of securities and financial industry of thenew opportunities and challenges, one on how to conform to national economic and financialdevelopment of the "new normal", discuss how to through the securities industry itself toproduct innovation service mode, how in the competition with the industry environment andin front of the impact made by the Internet industry more income. On the other hand, how tobetter strengthen the service to support the real economy, with greater downward pressure oneconomic development of our country’s situation, the realization of national development ofsmall micro enterprise, adjusting the structure and promoting the development of China’seconomy, steady growth.