Research On Marketing Strategy For Jilin Bank Corporate Banking

Corporate business as the core business of commercial banks and the mainsource of profits, has become the focus of contention between commercial banks. Atpresent, the domestic commercial banks corporate business marketing pattern of highhomogeneity, relationship marketing led to rising costs, the expected futurecommercial banks corporate business will face the transformation of large scale, toadapt to the increasingly severe competitive situation. Therefore, the author hopesthat the Bank of Jilin corporate business marketing mode transition can go in thisround of "frontier transformation tide", grasp the changes of the environment, throughthe implementation of effective marketing strategies, active, fast, accurate andadvance the "transformation and change" road.This paper mainly be based on the front theory of modern enterprise marketingtheory and modern enterprise management, contacting the current Jilin bank macroand micro environment, combined with the actual situation of the Bank of Jilin for thebusiness customer research.This paper mainly based on the front theory of modern enterprise marketingtheory and modern enterprise management, contact the current financial environment,combined with the actual situation of the Bank of Jilin corporate business studied.First, an objective analysis of the current marketing situation of Jilin bank corporatebusiness, looking for a marketing problems existing. On this basis, combined with theBank of Jilin on the macro environment and micro environment of the public businessface, through the analysis and the province of interbank differences of the publicbusiness marketing, the use of SWOT analysis of the advantages and disadvantagesof the Bank of Jilin corporate business and opportunities and threats were summarized, and then discusses the corporate business how to seize the opportunity,use of the advantages, to avoid threats, overcome the disadvantage, as thedevelopment of corporate business marketing strategy based on one of the.According to the results of research and analysis, through the STP analysis willundertake fractionize to public client market, put forward own proposal marketselection and positioning of Jilin banks of the public business, and then use the designmarketing strategies7P gives Jilin Bank of the public business, to ensure the smoothimplementation of marketing strategy, marketing organization, respectively from theaspects of risk management, management information system and performanceappraisal mechanism set up comparatively complete security strategyimplementation.In this paper, through the analysis of Jilin banks of the public business marketingenvironment, combined with the actual Jilin bank proposed the correspondingmarketing strategy, and enhance the effect and the certain reference for the Bank ofJilin to enhance the level of the public business marketing.