A Study Of FAW-GM PQRR Quality Management Method Application

As the world major automobile industry manufacturers join Chinesemarket competition since1990s, Chinese self-owned auto-brands have beenfacing with fierce competition. The major auto manufacturers started to shortenthe lead time for new product development and move the premiere location toChina. Under this overall environment, pursuing excellent new programdevelopment quality has become an inevitable tendency in marketcompetition.In the21st century, Chinese auto brands have grown fast and have takena certain market share and become competitive. Chinese auto makers arechanging from initial reverse design to original design and develop their owncore techniques. With recent economy stable development, Chinese autobrands have been facing with more fierce challenges. The joint cooperationwith transnational corporations has not only facilitated auto industrydevelopment, but more brought advance technology and management toChina. The win-win situation will still be the theme for the new era of Chineseauto industry.FAW-GM Light Duty Commercial Vehicle Company (Hereinafter referredto as FAW-GM) is a joint venture invested by China FAW Group Corporationand General Motors (China) Investment Company on July7th2009. Theoperation business is the self-owned Jiefang light duty truck and programmanagement follow GM Program Quality Readiness Review (PQRR) process.The PQRR method was firstly adopted to apply on L330program, which drovemagnificent program quality improvement and brand competitiveness. In themeanwhile, it also faced a number of issues. How to modify and optimize themethod has become the major concern for FAW-GM. This paper analyzes FAW-GM PQRR application with simple introductionof program quality management in auto industry and detail introduction toFAW-GM program quality management at present and conclude with a numberof improvement proposals to FAW-GM program quality management. With thisanalysis and study, the program quality management capability has beenimproved, which is a great support to its leading position in commercial vehicleindustry, in the meanwhile, it provides practical lessons learned to Chinesecommercial vehicle manufacturers.