The Research Of Jilin Telecom Web Portal Operation Analysis And Optimization

With the rapid development of4G communication and Internet business inrecent years, telecommunications industry increasingly fierce market competition, theInternet business acquired virtual operating license into the communications marketto participate, Jilin Telecom need to enhance its own channel competition ability,expand the Internet online marketing, and with the traditional offline channels formed"online to offline" interactive marketing matrix, will provide the powerful safeguardfor the channels to support the future development of Jilin telecom. Key to theoperation of Jilin Telecom Web gateway is to do well the data analysis. Only adetailed analysis of the good of Jilin Telecom Web portal target customer identity andneeds of their visit, research mentality and habits, put forward the new request andchallenge and then through the optimization of Jilin Telecom Web gateway toimprove user access and viscosity of new operational responsibilities and increasinglyfierce competition environment of Jilin Telecom Web portal operation.The key purpose is through of users access data to obtain, collection and analysis,in-depth grasp the needs of Jilin Telecom web portal users, precise positioning ofdifferent users in the application of the type of business, form a variety of user groupsin the application of the operating strategy to provide guidance and advice to practiceand optimization to the operations team, to provide the policy support for the overalloperation of Jilin Telecom web portal.First，we discusses the present situation of Jilin Telecom web portal operator andthe existing problems, focusing on the transition period Jilin Telecom web portal inthe user in the purchase of pre-sale, sale and after-sales full life cycle, will assume the media, interactive propaganda; stores, shopping guide in the development; overall andefficient service; and in a timely manner of the precision of the value-added services,humanization of customer retention and other five functions. Then，the analysis oflarge data based on user demand, in-depth study based data acquisition method andgateway of Jilin Telecom Web operation data analysis on the understanding of JilinTelecom Web gateway client access click stream data, click stream data collation andconversion to get to the point, tools of user behavior respectively. In the source,interest and path dimension by clustering together and association analysis methodfor multiple data integration through large data analysis platform for data mining,Jilin Telecom Web gateway with service demands of users and drawbacks of existingoperation strategies to deal with the operations team from the statistical data, providesolutions to the optimization of operation strategies and operation team before andafter, tracking and monitoring and benchmarking strategy to optimize the operationeffect, the realization of Jilin Telecom Web portal system daily operation andmarketing decision support.This operation strategy research method is simple and easy to understand, themulti data integration methods can clearly show user habits, product positioning,scene optimization, operation process, the formation of the operation optimizationstrategy was validated using operations team is feasible and effective, in order toachieve a lot more data and more application scenarios and lay a solid foundation and,ultimately, the effectively enhance the overall operation capability of Jilin Telecomweb portal.