Life Insurance Surrender Phenomenon Causes And Resolving Strategy Research

In an insurance company in the daily operation management, focus on the analysis of theloan is very necessary and important to surrender rate is a measure of an insurance companyis one of the normal operation of the orbit early warning indicators, is also the circ tomonitoring one of the important indicators of each insurance company. Less surrender,surrender rate is low, the insurance company can will lead to higher profits, cash flow isrelatively smooth; Surrender, surrender rate is high, the impact on the company from brandreputation to accounting profits, or cash flow will face a huge shock, serious and even affectthe survival of enterprises. In recent years, along with the advancement of financialintegration, the insurance company contact management and financial market development isincreasingly close, in this kind of complex financial environment, the insurance company hasappeared often agitation "surrender","customer a run to retreat" many group events, such asinsurance companies in these shocks to surrender of theory research and the analysis of thecorrelation and mutual effects between various factors is not enough in place, thecountermeasures to solve the problem of surrender is not clear and detailed enough. These arethe problems urgently to be solved in insurance company in terms of surrender.In this paper, through a review of the insurance development course and the analysis ofthe characteristics of the life insurance surrender, summed up the surrender of the internal andexternal causes, and countermeasures are given, in order to life insurance companies, in thecurrent complicated financial situation, play a positive role to prevent loan risks.Through systematic research, this paper argues that the cause of surrender phenomenonmainly include inflation, interest rates, stock market and other financial services productreplacement of insurance products, product intrinsic limitations, misleading sales andafter-sale service, etc. So you need from the popularization of insurance knowledge, guide thecustomer consumption right of insurance products; Adhere to the positive publicity, toestablish a good image of insurance industry; To strengthen internal management, reducesales misleading; Optimize product structure, weakening the surrender of systemic risk;Strengthen the investment risk control, establish the risk early warning system; Perfectinsurance safeguard function, eliminate policy value liquidity; Improve the level of service, todo a good job of customer retention system in seven aspects.