Study On Brand Construction Of Cotton In XPCG

China is the world’s largest producer and consumer of cotton, cotton production is directly related tothe development of not only economic and social development, but also to the majority of farmers’ income,interests of the cotton companies.Cotton plays an irreplaceable role in XPCG entire national economy. Since the reform and opening up,XPCG’s cotton industry has made considerable progress. But in recent years, with the domesticmarket-oriented reforms and the deepening of the national cotton circulation system, many problemsXPCG’s cotton industry is exposed, affecting the development of the whole industry. Cotton branddevelopment, enhance the brand value of cotton, cotton for increasing the added value of cotton forenhancing competitiveness, improve the market share of cotton has a pivotal role.Although XPCG’s cotton has built many brands, but the overall brand differentiation is low, does notfeature in the country although there is some influence, but more competitive in the international arenaweak. Therefore, strengthening the cotton brand building, combined with practical XPCG, XPCG ways toexplore new technology enterprises involved in the development of cotton, cotton, and to enhance theoverall competitiveness of XPCG agricultural production capacity and cotton, increase farmers’ income hasimportant significance and value.The object of this paper is XPCG’s cotton brand-building, focusing on brand building research statusCorps Cotton, problems, causes and so on. In this paper, the inductive method, empirical research andtheoretical analysis of the combination of brand building for Xinjiang cotton were studied.Part I: Introduction, describes the significance of the point where the background and innovation ofthis writing. Part II: Related concepts and theoretical basis. Part III: Analysis on Development of XPCG’scotton. Part IV: XPCG’s cotton brand research status and problems. Part V: XPCG’s cotton brand buildingenvironmental analysis. Political, economic aspects of the analysis of the XPCG’s cotton brand buildingenvironment. Part VI: XPCG’s cotton brand-building strategies. To give my personal opinion onbrand-building of XPCG’s cotton.