A Case Study About Mengniu’ Spin-off Entrepreneurship And Fast Growth

With the development of economy, internet, globalization, and business growth since1980s, competitive environment has changed very much. As a result, company must do more innovation and learn new knowledge endlessly, to response to this new, dynamic and uncertainty society in order to growth.There are many theories about enterprises growth in terms of strategy all over the world, and resources based theory, core competence theory, environment adjustment theory are their important contents. At the same time, the fast growth company has become a hot topic; researchers are paying more attention to innovation, speed and enterpriser.However, enterprises growth is so complex, so dynamic, so different, and its research is so difficult in fact. Company come from one industry or another, one country or another, will present a new different growth phenomenon. Recently, there are many fast growth companies appeared in china, just as Mengniu, Xiaofeiyang, XiaoWeiYang and so on, which gives a valuable chance to understand and analysis enterprises growth problem in china. Case study is a very useful method, and to learn some successful rules is a good gift to lots of companies, which are looking forward to getting some advice about healthy fast growth in china.So, this dissertation does much work concentrating on Mengniu growth. In order to realize the research objectives, many analysis methods are used, such as literature analysis----to learn lots of existing theories, case study----to identify and include some new thinking, interview skills----to collect data about fact, and systematic analysis----to make research as a whole.At last, some conclusions about Mengniu growth have appeared, including opportunity-driven, imitation and learning, spinning-off, strategic decision, and the influencing factors during its growth.