The Empirical Study Of Corporate Social Responsibility’s Impact On Business Performance

The corporate social responsibility problem appears in the early20thcentury,which becomes the topics of scholars and practitioners. Whether to perform the socialresponsibility and the research of the empirical relationship between companyperformance and corporate social responsibility become the focus of scholars andpractitioners. Our country’s governance of listed companies of the informationdisclosure about corporate social responsibility is voluntary disclosure, rather than themandatory information disclosure. Most enterprises one-sided that fulfill the socialresponsibility will not improve the business performance of enterprises, it willincrease the cost of the enterprise and reduce profit, which is low of independentconsciousness of fulfilling the social responsibility. the overall level is not strong. Inpractice, failing to perform the social responsibility also appears. Corporate taxevasion and they do not pay attention to environmental problems, which temporarilyincrease the business performance, but the social impact after the questions disclosuremay make the company zero value. So the relationship of the corporate performanceand the effects of corporate social responsibility is really worthy of our exploration. Inthe current research literature, the study did not specifically reasearch the energyindustry. Therefore this article selects ten year’s data of the representative two typesociety energy industry to explore the short term and long term relationship of thecorporate social responsibility and business performance. According to the result ofempirical study, we make a conclusion about policy and institutional Suggestions,andmake suggestions of the future development.This paper based on the research results at home and abroad, and the data from2003to2012of two type society in the energy industry. According to the scholarcarroll’s pyramid model, stakeholders can be divided into economic responsibilityof shareholders, legal responsibility of customers, suppliers, government, labor ofhuman rights, the creditors and penalty spending, on social donation and the ethicaland moral responsibility of the expenditure on environmental protection. Then settargets, to select data from2003-2005, three years of corporate study the short-termimpact of social responsibility on business performance, seven years of2006-2012data study the long-term effect. We use the Excel to sort the relevant data, and use SPSS statistical software to proceed data descriptive statistics and regression analysis.The regression results show that the impact of corporate social responsibility in theshort term on corporate profitability and operation ability is not significant; But in thelong run, enterprise performance to shareholders, creditors, suppliers, customers,government, social responsibility can obviously increase the firm’s performance,which show significant positive correlation. The regression coefficient of Corporatesocial responsibility to the staff on enterprise operating performance is positive, butnot significant. The regression coefficient of donation and expenditure environmentalis negative, but not significant.