The Development Strategy Research Of SH Company, Itd

The paper sees through the development strategy of SH Company, Ltd’s transformation process, uses the typical strategic analysis tools, tries to analyze and demonstrate combined with history and current situation of the enterprise, the internal and external environment, competitor, industries, etc. As a result, the paper reaches the conclusion of the development strategy of SH Company, Ltd. They are:seize the opportunity of macro policy, adapt to enterprise trends, form a certain scale enterprise on the basis of the brand, quick action, upgrade enterprise scale and pattern; take advantages of the SH brand, channel and personnel, combined with recombinant opportunity, vertically integrate up and downstream, horizontally update the product line through merger and acquisition, enhance the scale of product capacity, update the product structure. Finally achieve the multiple integration, create a circular development mode enterprise, which will be the first comprehensive food industry enterprises in the northeast area.The development of the enterprise is divided into three sides and has been set out a timetable by decomposes the development strategy of the enterprise. In order to guarantee the implementation of the development strategy of the enterprise, the company will develop four main businesses:monosodium glutamate product business series, condiments product business series, origin and original ecology natural food and processed food business series, high-tech R&D and processed product business series. Moreover, the main businesses have been divided into prophase main project, extension project and high-tech extension project. Thus guarantees the development strategy is operational and can be implemented.