Anlysis On Influencial Factors Of Self-Employed Mode Selection Of City Commercial Immigrants

With the advance of urbanization and the development of market economy, more and more city commercial immigrants make a living by self-employment in recent years. Self-employed activities play an important role in solving the problem of employment, promoting urbanization and economic development of the city. As a carrier of self-employment, real estate plays an important role in self-employed activities, and the form of real estate to a great extent decides the self-employed mode of city commercial immigrants. However, the related studies about self-employment mostly from individual factors such as the individual characteristics, human capital and social capital. There is little study focusing on the role of real estate for self-employed activity, and the studies ignored the microscopic mechanism or process of individual factors affecting the self-employment.Based on comprehensive analysis of the existing studies, this paper starts from the analysis framework of factors of production inputs. And considering the real estate that land and its fixed objects formed, the paper divides the self-employed mode into retail, production processing industry and trade transportation. Based on the data from a sample survey in Hangzhou, Ningbo and Wenzhou in2013, this paper builds the relational model of "individual factor, real estate, self-employed model" by taking real estate as the mediating variable. The paper uses Logistic model and semi-logarithmic regression model to explore the microscopic mechanism that individual characteristics, human capital and social network how to directly or indirectly by the mediating variables of real estate affect self-employed mode selection of the city commercial immigrants from four aspects of acquired way, property right, cost and area of real estate.The results show that real estate plays an important role in the self-employed mode selection of city commercial immigrants. Individual characteristics, human capital and social network directly or indirectly by real estate affect the self-employed model selection.First, individual factors, real estate and self-employed model selection have significant relationship. Individual characteristics, human capital and social network have a significant impact on self-employed mode selection of the city commercial immigrants. The mediating variables of acquired way, property right, cost and area of the real estate have an important impact on self-employed mode selection. Individual characteristics, human capital and social network have a significant impact on the real estate.Second, Real estate plays an intermediary role in the process of individual factors affecting self-employed mode selection.(A) The real estate entirely played an intermediary role between marriage, social network scale, strength and self-employed mode selection of the city commercial immigrants. That is to say, marriage, social network scale and network strength completely affect the self-employed model selection by real estate.(B) These variables such as gender, work experience, social network heterogeneity directly and indirectly by real estate affect the self-employed mode selection of the city commercial immigrants.(C) Family income level and level of education have a direct impact on the self-employed mode selection, and these variables don’t indirectly affect the self-employed mode selection by real estate factors.Third, the degree of competition in the real estate market has some differences, and due to the local nature, asymmetric information and network heterogeneity, social network has an important role in the acquisition of real estate for the city commercial immigrants. So it influences they choose self-employed model. The city commercial immigrants who have the worse social network conditions will go to the higher degree of market-oriented real estate to acquired real estate. So those who have disadvantaged social network are more likely to get shop by the market, and they choose to engage in retail trade. By contrast, the city commercial immigrants who have good social network are more likely to obtain workshop or warehouse in the lower competitive market through social network, so they choose to engage in the production processing industry or trade transportation.