International Brand Creation’s Feasibility Study About Jadeite Jewelry

In2013, Chinese per capita GDP is more than6400US Dollars; itexceeds American GDP level in1975. According to the development ofAmerican jewelry industry in the20th century, jewelry consumption willcome into the high-growth period after GDP per capita beyond6000USdollars.Through analysis of Chinese market of outstanding international market,Hong Kong and Taiwan market, domestic jewelry Brands—such asPandora jewelry、 Famous tone、 Corsair、 Anubis Silverware、LOVE&LOVE, and study the preference of consumption behaviors of thepost-85s, post-90s young people to explore and discover new creationopportunities on international brand of jade jewelry. Finally through therisk investment funds, private capital injection, rapidly achieve theinfluence spread and short-term profit on the new brand.The entire feasibility study report mainly uses four methods, investigationresearch, comparison research, case analysis research and experiencesummary. We mainly investigated the listed companies in the pearlindustry in china’s securities market, focusing on the analysis reports ofthese listed companies and the investigation reports on the consumptionhabits of the target consumers. We hope to find out differentiated positionby anglicizing the competitive brands that dominating the domesticmarket; in the end, we will make deeply analysis on the successful casesof hunger marketing in the e-business platform, and according experiencesummary, to create the feasible plan for international brand to match thecurrent market.As the most prospective sector in china’s cultural renovation industry, thepearl sector reflects a country’s level and power in the internationalfashion and culture field. Through the specific research of this report, wewill work out a jade brand that can really influence the international fashion and culture, based on the collective value of jade, thedifferentiated selling point of china style design, and the renovation onthe basis of jade culture that has lasted for several thousand years inchina.In order to occupy the vacant market and complete the WOM marketing,at initial stage of the brand establishment, through risk investment funds,private capital injection, and O2O mode fast launch on the market.