Transformation Study Of China Mobile L City Branch In The Context Of Mobile Internet

Recently mobile Internet develops constantly, the communication technologies progress continuously and the users’ needs vary widely. What’s more, the whole industry is becoming more and more competitive. In this situation, the dominant position of traditional telecom operators continues to be threatened. In order to meet the development of the telecommunications market in the mobile Internet environment, telecom operators have to consider the implementation of the transition to gain sustained competitiveness. In this situation, the global telecom operators have made profound thinking on the transition, launched a transformation strategy and implementation one after another and achieved certain results. China Mobile L-City Branch as a municipal branch of China Mobile Communications Group is facing the same situation, the timely transformation also becomes the urgent task of China Mobile L-City Branch.The main purpose of the paper is to propose transformation strategy recommendation for L City Mobile Company. Through SWOT analysis, benchmarking studies and other theoretical methods to analyze the development status and trends in the telecommunications market in the context of mobile Internet, and the need for restructuring telecom companies is proved; Moreover, by drawing on the successful transition experience of domestic and foreign telecom operators to get the revelation of telecom operators in transformation; Finally, by analyzing the status quo and transformation needs of L City Mobile Company and with the help of the years of management experience in telecom companies, I obtained transition strategies for the company, hoping it can provide some reference theory and practical guidance for the implementation of the company’s transformation.The main content of this paper include:Study of the mobile Internet and corporate restructuring related concepts and theories, as well as a number of business transformation related theories and methods; Study of the international telecommunications market development situation and the current development of China’s telecommunications market. Besides through the study of the telecommunications market and the mobile Internet market trends, I analyzed the need for the telecommunications market transformation; By the studying the transformation strategy of the process of transformation of the international telecom operators and the three major domestic operators, I obtained the transformation revelation for the company; Moreover, through the study of the development status of the company, I mainly used SWOT analysis method and summarized their transformation needs; Finally, on the basis of earlier studies, together with years of work experiences, I proposed transformation strategy proposals and transition notes for L City Mobile Company. The innovation of this paper is:In the past, research on the telecom operator transformation is on the group company level, however, this study is mainly on the municipal operator level. As we all know, as the basic independent unit of the group company, it is also very necessary to study the transformation of municipal operators.