Research On Customer Satisfaction Degree Enhancement In Days Inn Hotel Group

With the rapid development of international economy, the trend of global economic integration more and more obvious, the enterprise market competition pattern has been changed greatly, the product market pattern has had the huge change, changing into the buyer’s market, more and more people pursue personalized requirements in terms of demand, consumption concept also produced tremendous change, the increasingly fierce competition in the market, so that customers will have the idea of the market has increasingly become the mainstream of the market. In early1950, management expert Peter Deruk is put forward,"The foremost task for a company is creating satisfied customers, not profit, which is only a feedback from customer satisfaction." Thus, the concept of business will contain the concept of customer satisfaction, only customer satisfaction and that makes them continue to come to buy, so that enterprises can sustainable management. Therefore, the key to success is the future efforts to improve product quality and service quality, provide the product customer need, provide customer satisfaction of products and services, and strive to meet or exceed customer demand, can let the customer again and continuous consumption. Therefore, how to improve the customer satisfaction has become a major problem facing many enterprise managers.The Days Inn Hotel Group as a foreign hotel group, entered the domestic hotel market time is not early. If it want to gain a firm foothold in the fierce competition in the domestic market, not by other hotel brand out, become an important problem to be solved urgently. Therefore, the The Days Inn Hotel Group to develop and grow, It must actively face the market, from the perspective of customers, to meet customer demand, improve customer satisfaction, in order to effectively improve the occupation rate of market, and finally improve the hotel business income goal.In this paper, through the field investigation of The Point Inn&Suites group, uses the method of literature review, interview, questionnaire investigation and mathematical statistical analysis, systematically summarizes the theory at home and abroad experts on customer satisfaction, based on the related theoretical achievements of previous scholars, combined with the understanding of customer satisfaction, with The Days Inn Hotel group as the research subject and faith to find problems and questions, analyze and solve problems in order, has carried on the analysis and the research status of customer satisfaction to it, through to the Days Inn Hotel group customer survey to improve to enhance customer satisfaction gave the relevant measures and proposals.