The Analysis About Responsibility And Authority Of Enterprise’s Finance And Marketing Cross-Post

Financial management and marketing are the two pillars of achieving business goals in a modern enterprise’s management. They are not only contacts but relationship between the two pillars. This two pillars not only have its own personalities, but exist common features. These personalities and features are both interdependent and mutually conflicting with each other. In the normal business activities, financial management departments and marketing departments usually can’t coordinatewell, because of the assessment requirements, personneladjustments and other ways of doing things are different. Such as, the argument about whether enterprisesmainly orient to marketing or financial management is still not solved well. How tomaximize the mutual support and promotion between the twopillarseffectively, and how to coordinate the frictions and conflictsbetween the twopillars properly has become a key part of modern enterprise management.This paper starts from the objectives and functional characteristics of financial management and marketing, the mutual influence linkin the process of enterprises operating, summarizing the relationship and conflict between the twopillars, and proposing the method to collaborate usual works between the two pillars in all aspects of the business operationseffectively. Based on the results of theoretical analysis, this paper takes targeted interviews and questionnaire survey to the staff of researched enterprise, and further clears the most urgent problem in the corporation of financial management and marketing. Finally, this paper analysis the rationality of establishing a cross-sector between this two departments, and gives advice of how to formulate KPI indicators for this cross-sectorpost. The results of this study indicate that, there is a certain rationality for theestablishmentofa cross-sectorpostbetweenfinancial management departments and marketing departments. The main content of the work includes collating and analyzing marketing data, coordinating this two departments to develop business plans, coordinating sales staff to submit a tender, and data analysis of new market. Through this post, enterprise can use financial indicators to analysisstrategic options of market, clear the benefits and risks in the process of projectexecution as accurately and effectively as possible. At the same time, enterprise also can handle the unfavorableconsequence as a failure of marketing strategy based on financial analysis. Starting from specific relevance of the two departments, this paper solves the contradictions and conflicts. In this way, this cross-sector post will be conducive to cooperation and coordination between the various departments of enterprise, will promote the sustainable development of enterprise, and it is becoming an important direction of enterprise management in the future.