Marketing Strategy Analysis Of Agricultural Bank Of China S Branch

With the deepening reform of the financial system market in China,the development and perfection of financial markets and financial instruments,commercial banks in China are facing many challenges.People’s demand for financial products and services become more diversified,commercial banks have to pay attention to marketing work,combined with effective marketing strategy,in order to meet the needs of customers and have long-term development. The main research object of this paper is the Agricultural Bank of China S branch,according to its environment features in S district,combined with its development in marketing,to explore the marketing problems of its existence in-depth.Introducing the development situation of marketing and the marketing strategy of commercial banks in foreign countries and HK,summarizing their respective successful experiences,combined with the actual situation of Agricultural Bank of China S branch,analyzing its lack of marketing strategy in-depth,specifically including the lack of marketing team,the shortage of service marketing,marketing research and positioning,the shortage of the marketing mix effect.In order to meet the needs of financial competition,financial innovation,banking development,and to provide customers with quality service,it is necessary for S branch to improve its marketing strategy.Under the background of commercial banks marketing environment in China,with certain theoretical support,to analyze the marketing strategy in S branch,taking how to improve the marketing team, customer relationship management, different positioning, marketing aspects into analysis and summary, and put forward suitable marketing strategies for the development of S branch.Through a series of analysis and comparison, Agricultural Bank of China S branch should pay attention to marketing work,comply with the reform of the financial system of the country,learn from foreign advanced marketing management methods actively,according to the characteristics of the region to play a subjective initiative,develop and implement marketing strategies that accord with their own development strategies.The main problem: the connotation, the characteristics and the environment of marketing in commercial banks in our country; the development of bank marketing in foreign commercial banks and the Agricultural Bank of China; the marketing strategy and implementation of foreign commercial banks, the shortage of the Agricultural Bank of China S branch in this fields.Through a series of analysis and contrast, putting forward my own suggestions on the marketing strategy to improve the development of the Agricultural Bank of China S branch.The research methods used in this paper include: literature research method, through accessing to literature to get the information and data related to this paper; investigation method, collecting the related information of the Agricultural Bank of China S branch; comparative analysis method, with the support of related theory,data and situation,the bank marketing in different countries and regions were analyzed.