Research On The Relationship Between The Customer Importance And Auditing Quality

Auditing quality is refers to the auditing process and the quality of the result, auditing quality is the integrated embodiment of its auditing quality and auditing process quality, finally shows through the auditing report, as an important factor to ensure the quality of the company’s financial information, the transmission signal directly affect investor confidence in the capital market. Poor auditing quality be misleading information users to the company value judgment, is not conducive to the function of market resources allocation, therefore, much attention has been paid to questions about the auditing quality has always been. In recent years, China Securities Regulatory Commission administrative penalty decision letter and the survey results are displayed in the AICPA’s Auditing quality currently registered China is still worrying, reason, accounting firms and CPAs to blame. In the fierce competition in the market, accounting firms in order to obtain a higher market share, to seek long-term survival and development, for the special needs of important auditing clients, accounting firms are likely at the expense of sacrificing the independence of the auditing report issued by the satisfaction of the reduce audit quality. However, if the accounting firm to auditing clients compromise important cause of auditing failure, damage to the reputation of the firm, which will undoubtedly bring to the future development of the firm hit. Based on this, CPA face the important customer will make what kind of choice and what the relationship between customer importance and auditing quality, these problems become the theory and practice on topics of mutual interest.On the basis of the importance of domestic and international customers with the relationship between auditing quality literature review and comments on the introduction of the principal-agent theory, rent-seeking theory, game theory, and the reputation of theory as the theoretical full support, explained the importance of customers and auditing meaning and quality metrics. First, the summary findings of China Securities Regulatory Commission administrative penalty decision and the AICPA, and as a starting point, the analysis of the current situation and the importance of auditing quality customer relations and a detailed analysis of the reality of the impact of customers and the importance of auditing quality mechanism of action, and then analyze the relationship between client importance and auditing quality between the two. Second, from2011to2013a-share listed companies as the research object, through the screening finally selected3172listed companies as research samples, by hypotheses, selecting variables, model building and analysis, the final results of the auditing client the importance of quality has a negative to influence, but not significantly. Finally, based on the importance of the impact of customers, from the macro and micro aspects of the financial statements presented to improve auditing quality measures to promote the healthy development of China’s auditing market environment for reference and inspiration.