Study On The Factors And Measures For The Customers Satisfaction Of Jiangxi Telecom IDC

We can see the explosive development of the internet when entry the 21 st century.The Internet data center(ie IDC),as the carrier of Internet information dissemination and application,the importance and status are also increasing.IDC operations gradually come out from the behind.I think the development of IDC business has gone through three stages: IDC1.0 stage I think it is selling resources stage, at this stage each IDC ISP emphasis on basic environmental construction and facility construction,and hosting, bandwidth, space rental, etc. traditional resource-based business-oriented rental; IDC2.0 stage is to sell the service stage, IDC is now the industry is undergoing a phase, which each IDC service providers are looking for ways of trying to reduce the cost of construction and operation of IDC, pay attention to environmental protection, energy saving to content distribution services, content download acceleration and other value-added services as the main selling point, the ability of independent service providers at this stage IDC has begun to expand the field of cloud computing, which is the third stage, IDC3.0, first three phases is the ability to sell the stage, each IDC ISP using advanced cloud computing, big data technologies, reduce equipment investment costs, improve equipment utilization, while containerized modular technology, by focusing on power, cooling scheme reduces overall cost. In order to better transition to IDC3.0 stage, IDC service provider focused development strategy at this stage there are three points: 1, energy saving, environmental protection and other concepts to improve service value; 2, value-added services to improve network optimization capabilities; 3 concern to provide differentiated services to meet the needs of key target markets. Since the current phase is to sell services, then the object it must be considered from the service, from a user perspective IDC, IDC evaluate the overall quality of the service provider’s service, and provide increased IDC ISP service level views.In this paper, a visit during the study a number of domestic carriers IDC senior management, with a number of industrial customers such as finance, commerce chain,manufacturing, Internet companies, such as an interactive exchange, and reference a lot of academic reports, the official website, news reports and analyze the content ofthird-party organization to understand China’s macroeconomic policy, regulatory policy and information technology industry trends. In addition, the paper also draws on the China Telecom Group and the provincial branch of the case and the information and statistical data about the IDC industry.Current customer satisfaction evaluation index system for the telecommunications industry, raised mainly standing traditional business of the macro-level, Ping, chairman of China Telecom in 2014 proposed a "one to two of the three new" ideas, which "went telecommunications technology" is to adapt to the requirements of the mobile Internet era, with innovative thinking, innovative ideas,get rid of something suited to the development of closer to customers, understand their needs, and more focus on customer perception. "Difference" is to continue to expand the application of information technology to meet the needs of a variety of information, to avoid falling into a price war. "Market" is the use of market-based mechanisms and tools, managers and staff to fully mobilize the grassroots enthusiasm,initiative and creativity, further emancipate and develop productive forces, enhance the vitality of enterprise development. "The new three" is to continue to deepen the strategic transformation, and strive to become the leader of the participants smart pipe,integrated platform providers, content and applications. 2015 set the tone for the company to accelerate the transformation of the Internet theme, for the development of the telecommunications business in Jiangxi IDC usher in new opportunities, but also new challenges, IDC client is the Internet era various operators valuable resources, changes in the macroeconomic environment allows carriers to IDC customer marketing and service work has changed, which is Internet-based features,so telecom operators to develop a mission for IDC customer marketing objectives,how do the IDC to explore and customer satisfaction factors improve, and continuously improve the overall IDC customer service levels, enhance the competitiveness of the industry in Jiangxi Telecom IDC products is the primary issue.Based on existing IDC Jiangxi Telecom customers satisfaction factors investigate,draw IDC customer satisfaction factors, and accordingly propose targeted measures to enhance customer satisfaction IDC program, with a strong practical significance.