The Research On The Problem And The Development Strategy Of The Electronic Commerce Mode

In recent years, with the rapid development of computer and Internet technology,the rapid development of electronic commerce, network group purchase as a new business mode of marketing, gradually have become popular some businesses and consumers. As a new marketing mode under electronic business mode, group purchase market development is extremely rapid, especially after the launch in 2011 Taobao poly cost-effective "thousand regiment war" marketing activities in recent years, China group purchase market has shown unprecedented prosperity. Group purchase with its fast, wide, fashion, has gradually become the main consumer a modernization way of shopping. Objective in this context, the network group purchase obtained has a broad development prospect. However, with the rapid development of electronic commerce, various problems emerged. This paper takes this as topic discussion, the development of electronic commerce mode of group buying influence has carried on the empirical analysis, discusses the existing problems in the development of group buying, and combined marketing and its related theoretical knowledge, puts forward a set of solutions for the group buys a website to the survival and development of and suggestions. In order to indicate the direction for the future development of the network group.