Customer Perceived Value To The Influence Of Con Sumer Food-buying Decision

With the rise of the Internet economy and development, team-buying pattern has gradually become the new mode of business promoting and growing your business. So-called network group refers to this carrier via the Internet, would be in line with the shopping needs of consumers come together, forming a number of buyers advantage in order to obtain the appropriate product benefit. The first group buying site Group in November 2008 in the United States was born, its unique business model quickly taking over the world market, the majority of consumer pursued the fashion-buying patterns. It is in such an economic environment, the line of food and beverage products businesses using the Internet, to create team-buying market food and beverage products, preferential prices and discounts to attract consumers played a role in online marketing. However, due to numerous catering business’ s mad dash into, network group markets more competitive food and beverage products, compete on prices while ignoring the quality of services blindly building that makes many consumer satisfaction levels drop, it is difficult to form their own loyal customers.Based on the food products network group information, online buy purchase dividing steps to purchase and consume two links below the line, form the perspective of customer satisfaction customer relation between perceived value to the consumers-buying decisions. Through the analysis and consolidation of existing literature, reviewed the customer perceived value and consumer research of network influence on buying decisions, and the establishment of regression model, proposed research hypotheses, spectacular and analyze the data using STATA12.0 software to verify hypotheses derived three main conclusions: ①Buying the economic value of the food and beverage products are positively correlated with consumer purchase decisions; ②Buying of food and beverage products quality value was positively correlated with consumer purchasing decisions; ③Buying food and drink products values and consumer purchase decisions are part of a positive correlation.Finally, based on the results of testing of research hypotheses and conclusion, in this paper, the development of team-buying market food and beverage products put forward three proposals: ①Reasonable focus on product prices and discounts, greater price advantage; ②Build their core competitive advantage, marketing and good reputation, brand effect; ③Optimal location, reducing the use of restraint, causing buying advantage.